Image credits - digitaltrends.com
This is a review of the Disney Plus streaming service
Well before
we go any further let me confess. I am a diehard Disney fan. And just like many others, I jumped on the Disney
plus wagon, no questions asked. Disney’s heavily marketed launch into the realm of entertainment streaming ended
up literally "Frozen" on my TV. Unfortunately, I wasn’t the only one under the
spell.
The
problems started just after a few hours of launch, according to downdetector.com, a website that tracks outages. It received more than 8,000
reports of difficulties, mostly with video streaming just like mine. Others have
also reported problems logging in. Disney said it was working to resolve
the issue after consumer demand exceeded its expectations, said spokeswoman
Karen Hobson. The company did not say what caused the problem.
Disney said
it had spent millions of dollars on content and technology to ensure its success
in streaming. It also hopes to get 90 million subscribers by 2024. I know it's hard to go against Netflix who has
clearly set a benchmark in streaming, however, I can’t believe a brand like Disney
would have not anticipated the demand. I wish they had put more thought into
customer onboarding than their marketing.
My disappointment
not just stops with the technical glitches in the launch. I have used way too
many streaming services and had set expectations with the features of Disney
plus. For example, I couldn’t resume playing a movie, it starts from the
beginning and I must seek the spot where I was before. This wouldn’t be a problem if the seeking worked as smoothly as Netflix. Just like an old VCR, I had to fast forward by time and have no precise
control over the exact scene to stop.
It all comes back to the fundamentals of creating an innovative digital experience for the customer. Usability, design coupled with efficient technology, an amalgam of three if done right would make or break a product.
As for me, I
would continue to subscribe to Disney minus(pun intended) because I am still a
believer. What you think about Disney
Plus? Or about creating a seamless customer experience. What components would
you consider in creating a good digital experience for your customers? Feel free
to comment on them below and have a fantastic day!
Srivatsan Aravamudan - Sri
Senior Solution Consultant
Mail: srivatsan@psibertech.com.sg
Call: +65 62689551
No comments :
Post a Comment